The UX Researcher Playbook

The UX Researcher Playbook: Plan, Execute, and Analyse Research that Reveals Real User Needs

The UX Researcher Playbook is your guide to doing research that drives real product decisions. If you want to move beyond surface-level methods and learn how to run studies that reveal what users actually need, this book gives you a clear path.

You will learn how to plan research with purpose, choose the right methods, gather reliable data, and analyse findings in a way that strengthens both design and business direction. Every chapter focuses on practical steps you can apply immediately, whether you work in a startup, agency, or an established product team.

This playbook helps you:

• Build strong research plans that match real business goals
• Gather insight that exposes user behaviour, motivations, and barriers
• Analyse interviews, usability sessions, and surveys with confidence
• Turn raw findings into clear, strategic recommendations
• Influence design, product, and leadership with evidence
• Communicate research in a way that inspires action
• Show the true ROI of UX through stronger decisions and measurable outcomes

If you want to grow your research skills, raise your credibility, and become the person teams rely on for clarity, this book gives you the structure, confidence, and repeatable process to get there.

Take the next step in your UX career.
Start producing research that changes what teams build, why they build it, and how they shape the future of their products.