Applying UX Research in Practice – How to Plan, Conduct, and Report Research Projects in Real Work Settings

Turn your UX knowledge into real experience. Playbook 2 is your step-by-step guide to applying UX research confidently in real projects — no degree, fancy title, or big budget required.
If Playbook 1: Learn UX Research Fundamentals helped you understand the “what” and “why,” this book helps you master the how. You’ll learn to plan studies, recruit participants, collect insights, and communicate results like a professional UX researcher.
Inside, you’ll discover how to:

• Design research plans that answer real business and user questions
• Conduct interviews, observations, and usability tests with confidence
• Analyse data and turn it into insights that drive design decisions
• Report findings that teams actually listen to and act on
• Manage scope, time, and ethics in real-world research settings

Each chapter is packed with examples, templates, and reflection prompts to help you learn by doing—so by the end, you’ll have projects you can proudly include in your portfolio.
Whether you’re switching careers, freelancing, or levelling up your skills, this playbook gives you the tools, structure, and confidence to start doing research that makes a difference.
Don’t just learn UX research—apply it. This is where your real UX journey begins.