Measuring UX ROI Playbook: How to Communicate UX Value to Bosses, Boards, and Budget Holders

Have you ever shown your UX work to leaders, only to be asked: “But what does this mean for revenue, cost, or risk?”
If your answer wasn’t clear, you’re not alone. Many UX professionals struggle to prove value in business terms. Leaders don’t buy methods—they buy results.
Measuring UX ROI Playbook helps you close that gap. It shows you how to connect your design and research to the goals that matter most: revenue, retention, cost savings, and reduced risk. You’ll learn how to measure results, share them in plain numbers, and make the case for continued investment in UX.
Inside you’ll find:

• Simple tools and templates to measure ROI.
• Real examples of small changes with big impact.
• Ways to link UX work to business goals.
• Clear steps to explain value in a way leaders trust.

This book is for UX designers, researchers, product managers, founders, and leaders in Ops and UXOps. Whether you work alone or in a big team, it will give you the confidence, language, and tools to show the true business value of UX.
Make your work speak in numbers—and win the support it deserves.