The UX Consultant’s Playbook series is a game-changer for professionals looking to grow, specialise, and succeed in the competitive world of UX consulting. Written by Obruche Orugbo, this three-book series—Bridging User Insights with Business Goals, Crafting High-Impact Solutions for Business Success, and Mastering the Business of UX Consulting—offers a complete roadmap for UX professionals who want to transform their design expertise into a profitable, strategic consulting career.
Each book in the UX Consultant’s Playbook series delivers practical guidance, proven frameworks, and real-world examples to help consultants bridge the gap between user experience and business impact. Whether you’re just starting your UX consultant career or expanding your consulting practice, this series equips you with the mindset, skills, and tools needed to deliver measurable results and build long-term client relationships.
If you’re serious about taking your UX consulting practice to the next level, this series should be on your reading list.
The demand for skilled UX consultants continues to rise as businesses recognise the value of designing experiences that connect directly with user needs and business goals. But thriving in UX consulting requires more than design talent—it demands strategy, influence, communication, and business acumen.
The UX Consultant’s Playbook series provides that missing piece. It doesn’t just teach you how to create great designs; it shows you how to think like a business strategist, communicate like a leader, and operate like a trusted advisor.
Each volume builds on the previous one, guiding you through every stage of the consulting journey—from developing research-backed insights to managing clients, pricing services, building your brand, and measuring ROI.
Let’s explore what makes each book in the UX Consultant’s Playbook so valuable for UX professionals and why it’s become a go-to resource for consultants worldwide.
The first book in the UX Consultant’s Playbook series lays the foundation for becoming a well-rounded UX consultant. Bridging User Insights with Business Goals introduces readers to the unique role of a UX consultant—someone who balances creativity with strategy and human-centred design with commercial objectives.
This book breaks down the responsibilities of a UX consultant, explaining how they differ from UX designers or researchers. It teaches you how to leverage UX research to shape business strategy, influence product decisions, and communicate insights that drive measurable outcomes.
You’ll learn how to conduct UX audits, run heuristic evaluations, and create actionable UX roadmaps that align design efforts with company goals. Through practical examples, the book demonstrates how to build strong cross-functional relationships, manage stakeholder expectations, and position UX as a critical business function—not just a design task.
For anyone transitioning from design to consulting, this book is a powerful starting point. It equips you to speak the language of both users and executives, a skill that separates top UX consultants from the rest.
Key benefits for UX professionals:
- Understand the distinct role of a UX consultant in modern product teams.
- Learn frameworks to align user experience with business objectives.
- Gain skills to influence design and product strategy.
- Master UX audits and create practical roadmaps that deliver value.
By applying lessons from this book, you’ll become a consultant who not only designs well—but thinks strategically and communicates impactfully.
The second book, Crafting High-Impact Solutions for Business Success, takes you deeper into the consulting process. It’s about delivering value through execution—turning insights into outcomes and strategy into measurable success.
This Playbook focuses on the practical side of UX consulting: usability testing, client management, communication, and delivery. It guides you on how to design and conduct usability tests—both remote and in-person—to gather reliable data and turn it into actionable recommendations.
But it doesn’t stop there. The book dives into managing client relationships—one of the most critical yet often overlooked aspects of UX consulting. You’ll learn how to build trust, handle feedback constructively, and navigate complex contracts with confidence.
The UX Consultant’s Playbook 2 also shows you how to craft high-impact deliverables like research reports, wireframes, and UX strategies that resonate with business leaders. You’ll discover techniques to communicate the value of UX in executive terms—linking design improvements to KPIs, conversion rates, and customer retention.
If you work with Agile teams, this book provides actionable advice on integrating UX workflows seamlessly into Agile environments. It also covers pricing models, helping consultants set fair and profitable rates that reflect the value they bring to clients.
Key benefits for UX professionals:
- Conduct usability tests that uncover valuable insights.
- Strengthen communication and client management skills.
- Learn how to present UX value to executives with clarity.
- Integrate UX effectively in Agile and fast-paced settings.
- Develop a pricing strategy for your consulting services.
This book transforms you from a practitioner into a results-driven consultant—someone capable of delivering not only great experiences but also measurable business growth.
The third and final book in the series, Mastering the Business of UX Consulting, focuses on building and scaling your consulting practice. It’s perfect for professionals who are ready to go beyond client work and build a sustainable business around their expertise.
This Playbook explores personal branding, marketing, client acquisition, and project management—all essential for long-term success in UX consulting. You’ll learn how to position yourself as a thought leader, attract high-value clients, and use content marketing to build trust and authority.
The book also provides insight into managing multiple projects without burnout and maintaining consistency across clients and teams. You’ll find strategies for writing compelling case studies, building credibility, and expanding your consultancy through repeat business and referrals.
One of the most valuable sections of Mastering the Business of UX Consulting covers ethics in UX. It highlights the importance of transparency, privacy, accessibility, and integrity—ensuring that your consulting practice builds trust and aligns with user values.
Finally, this book teaches you how to measure and present ROI. You’ll discover how to translate UX outcomes into business language—demonstrating how design decisions directly impact revenue, retention, and satisfaction.
Key benefits for UX professionals:
- Build a personal brand that attracts clients.
- Learn proven marketing and networking techniques.
- Manage multiple consulting projects effectively.
- Apply ethical principles to every consulting engagement.
- Demonstrate UX ROI and connect it to measurable business results.
By mastering the lessons in this book, you’ll be ready to scale your consulting business, build a reputation for excellence, and maintain integrity in every client relationship.
The UX Consultant’s Playbook series stands out because it doesn’t just teach theory—it focuses on action. Each Playbook provides practical templates, real-world examples, and step-by-step frameworks that UX professionals can immediately apply.
Unlike many UX books that focus solely on design techniques, this series bridges the gap between design and business. It gives you the mindset and tools to make strategic decisions, communicate effectively with stakeholders, and grow a sustainable consulting practice.
From beginner to expert, every UX professional can benefit from the UX Consultant’s Playbook. If you’re transitioning into consulting, it helps you define your niche, build confidence, and manage client expectations. If you’re already consulting, it helps you refine your processes, improve client satisfaction, and increase profitability.
The series teaches you how to:
- Align user insights with strategic business goals.
- Deliver research and design outcomes that impact revenue.
- Build long-term client relationships rooted in trust.
- Scale your consulting business with clear branding and marketing strategies.
- Uphold ethics and accessibility in all your UX work.
Each Playbook complements the others, creating a comprehensive toolkit for UX consultants who want to grow their influence and income.
This series is perfect for:
- UX designers looking to transition into consulting.
- Freelancers who want to formalise their process and attract higher-value clients.
- Agile team members who want to align UX with product strategy.
- UX researchers ready to step into advisory roles.
- Consultants and agencies who want to scale ethically and profitably.
If your goal is to combine creativity with business impact, this series will give you the guidance and structure you need to succeed.
The UX Consultant’s Playbook series is more than a collection of books—it’s a roadmap for building a meaningful, profitable, and sustainable career in UX consulting. Each Playbook guides you through a different phase of growth: from understanding your role, to delivering high-impact solutions, to mastering the business side of consulting.
Whether you’re working with startups or enterprise clients, these books will help you create value at every level—bridging the gap between what users need and what businesses aim to achieve.
If you’re ready to turn your UX expertise into a thriving consulting career, the UX Consultant’s Playbook is your essential companion for 2025 and beyond.
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