Analysing and Synthesising User Data

Make Sense of Data. Find the Story. Shape Better Decisions.

Whether you’re buying this as your first deep dive into UX research or continuing your journey through the Career Change into UX Research series, Playbook 3: Analysing and Synthesising User Data will transform the way you see and use research.
You’ve already learned how to collect data — now it’s time to turn it into understanding. This playbook walks you step by step through analysing and interpreting user data so you can move from observation to insight, and from insight to action.
Inside you’ll learn how to:
✔ Organise and clean messy qualitative and quantitative data
✔ Identify patterns, themes, and user behaviours that matter
✔ Merge different data types into a single, coherent story
✔ Write insight statements that influence design and strategy
✔ Present findings that drive confident, evidence-based decisions
Whether you’re transitioning into UX research or building on previous playbooks, this guide helps you master the analytical mindset every professional researcher needs.

Buy it on its own to strengthen your analysis skills — or complete your collection as part of the Career Change into UX Research series and keep growing from learner to professional.
You’ve found the meaning — now it’s time to make it matter.search—apply it. This is where your real UX journey begins.