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UX Consulting

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user feedback loops
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
June 17, 2024
15 min read

User Feedback Loops for Growth & Better Products

The success of a product often...

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Ways to Attract Customers
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
June 6, 2024
39 min read

9 Ways to Attract Customers to Your Website in the Age of AI

With the rise of AI, the...

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Empathy in design
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
June 4, 2024
17 min read

Empathy in Design: Connecting with User Usability Needs

The concept of empathy is more...

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Usability Goals
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
May 22, 2024
18 min read

Usability Goals: Setting the Stage for Testing

Usability testing is a cornerstone of...

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Contextual Inquiry
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
May 19, 2024
14 min read

Contextual Inquiry: Diving Deep into User Needs

Contextual Inquiry: Diving Deep into User...

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The Psychology of Usability
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
May 14, 2024
16 min read

The Psychology of Usability: Designing for User Needs

The Psychology of Usability is in...

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UX Makeover
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
May 11, 2024
17 min read

3 Signs You NEED a UX Makeover

UX Makeover, have you ever poured...

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AI
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
March 10, 2024
28 min read

10 Things AI Cannot Do for UX Research

Ever wonder if fancy robots can...

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Innovating User Experiences
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
March 10, 2024
10 min read

User Research: Your Secret Weapon for Startup Success

Building a startup can feel like...

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UX Dark Patterns
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
August 11, 2023
21 min read

Exploring UX Dark Patterns

UX dark patterns are tricks website...

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