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UX Consulting

Customer Insights
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
July 12, 2024

Gathering valuable data and unlocking customer insights enable businesses to tailor their...

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Ethnographic Studies
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
July 9, 2024

Ethnographic studies, a branch of cultural anthropology, have emerged as a powerful...

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feedback loop
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
July 8, 2024

User Feedback Loops are essential in the dynamic world of digital interaction,...

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AI
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
July 5, 2024

User engagement is the cornerstone of successful product design. Crafting an experience...

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data
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
June 21, 2024

Data and UX are factors that are overlooked by most businesses, small...

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Increase Sales
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
June 17, 2024

In today’s rapidly changing and competitive market, the ability to increase sales...

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user feedback loops
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
June 17, 2024

The success of a product often hinges on its ability to meet...

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Ways to Attract Customers
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
June 6, 2024

With the rise of AI, the competition for customer attention has reached...

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Empathy in design
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
June 4, 2024

The concept of empathy is more important than ever, but what exactly...

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Usability Goals
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
May 22, 2024

Usability testing is a cornerstone of user-centered design. It allows you to...

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