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SaaS

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SaaS free trial conversion
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
September 8, 2025
17 min read

Why Your Free Trial Users Never Convert — and the UX Fixes That Work

For SaaS founders, nothing is more frustrating than high trial sign-ups that...

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UX mistakes in SaaS onboarding
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
September 6, 2025
16 min read

Top UX Mistakes SaaS Founders Make During Onboarding

For most SaaS founders, growth depends on one critical moment: what happens...

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