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E-commerce

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Expert UX Audits Retail and Finance
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
September 15, 2025
18 min read

Expert UX Audits: Customised UX Solutions for Retail and Finance

Expert UX Audits are proving to be a critical element in creating...

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mobile e-commerce UX
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
September 8, 2025
15 min read

Mobile UX: The Silent Killer of E-commerce Sales

More than half of online shopping happens on phones. For many customers,...

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cart abandonment UX
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
September 8, 2025
17 min read

Why Customers Abandon Their Carts — UX Lessons for E-commerce

Every e-commerce owner knows the pain of seeing full carts vanish before...

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