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Insights

accessibility in health-tech UX
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
September 10, 2025

Health technology has the power to connect patients with care faster than...

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mobile e-commerce UX
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
September 8, 2025

More than half of online shopping happens on phones. For many customers,...

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SaaS free trial conversion
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
September 8, 2025

For SaaS founders, nothing is more frustrating than high trial sign-ups that...

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patient trust in health-tech UX
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
September 8, 2025

In healthcare, trust is not optional. If a patient doubts an app,...

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cart abandonment UX
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
September 8, 2025

Every e-commerce owner knows the pain of seeing full carts vanish before...

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Strategic UX Planning
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
September 7, 2025

Strategic UX Planning has emerged as a fundamental approach in guiding businesses...

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Strong UX Foundation
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
September 6, 2025

The term “digital transformation” often takes center stage. Companies across the globe...

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UX mistakes in SaaS onboarding
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
September 6, 2025

For most SaaS founders, growth depends on one critical moment: what happens...

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UX Reviews
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
September 6, 2025

UX Reviews for Your Business can serve as a powerful catalyst for...

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Manufacturing with Advanced UX Strategies
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
September 6, 2025

Advanced UX Strategies have become an essential catalyst for boosting productivity and...

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Expert UX Audits
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
September 4, 2025

Expert UX Audits have become a vital resource for businesses seeking to...

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UX in manufacturing
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
August 29, 2025

UX in manufacturing is transforming the way companies operate by integrating thoughtful...

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Captivating Your Audience
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
August 29, 2025

Creating an irresistible user experience (UX) is no longer optional—it’s essential for...

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Winning UX Strategy
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
August 29, 2025

Building a successful startup is no small feat, and one of the...

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Advanced UX Training
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
August 26, 2025

Advanced UX Training is a forward-thinking approach that equips employees with the...

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UX Strategies
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
August 25, 2025

Manufacturing Efficiency and Growth is an essential focus for companies striving to...

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Rapid UX Research
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
August 14, 2025

Rapid UX Research for Immediate Business Impact is a powerful approach that...

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Digital Transformation
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
August 12, 2025

Digital Transformation has become a priority for businesses seeking to remain competitive...

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UX trends
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
August 12, 2025

The pace of change in digital design shows no sign of slowing,...

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UX mistakes in SaaS onboarding
  • Obruche Orugbo, PhD
  • Posted by Obruche Orugbo, PhD
August 6, 2025

Your sign-up flow is not a form; it’s the first promise you...

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