The guide highlights the importance of User Experience (UX) for startups and SMEs to outperform larger competitors by enhancing customer satisfaction, retention, and loyalty. It illustrates how UX-driven innovation can revolutionise customer engagement and boost business success. The guide provides practical steps for integrating UX into strategies, including low-cost improvements, aligning UX with business goals, and fostering a UX-focused culture. It concludes that strong UX offers a competitive edge, helping smaller businesses thrive in crowded markets.
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